Marketing and prospecting are two of the biggest pain points for real estate agents and small business owners. Most entrepreneurs would rather spend their time focusing on the income-producing, core aspects of their business, like meeting with clients and closing deals. Thankfully, there are several ways to boost your marketing efforts. Here are a few things to keep in mind when building your marketing strategy.

One of the most important aspects of marketing is knowing your audience. Once you’ve identified the characteristics of your dream client, you’ll need to know where they are so you can create brand awareness. Are your clients online (social media) or offline (networking events)? Find out where your clients hang and let them know you can help solve their problems.

Another way to boost your marketing efforts is to maintain consistency. Not only should your messaging remain the same across all marketing platforms, but the pacing of the stream of content should be consistent as well. Consider using applications like Hootsuite or Buffer for scheduling content across your social media platforms. Consumers spend their money with people they recognize and trust. They want to get to know you. Help them out by remaining consistent in your marketing efforts.

After you’ve identified your audience and provided valuable content on a consistent basis, take a look at your website analytics. These are also known as Insights on Facebook and Instagram. Insights help you track user interaction across your marketing websites. These tools will help you determine the best times to post and which content is most popular. To help you better understand page performance, study your analytics to discover what parts of your marketing strategy are working and which ones aren’t getting as much attention.

Focusing on ways to boost your marketing efforts will help to ensure that the content you post is valuable and engaging. A steady flow of consistent messaging will create brand awareness and help your target audience recognize you as a reliable source of information. Share your knowledge and expertise with your potential clients. Analyze the engagements from the content you post and utilize what’s most effective. Over time, your dream clients will find you.

If you’re looking for more details on assistance with your marketing efforts, click here to schedule a free consultation.